SEO Search GPT

Optimizing Your Presence in Search GPT: A New Form of SEO, SEO Search GPT

SEO involves developing and optimizing your presence (website, brand, social media) in search engines. Given Google's dominance in Western countries, SEO is often reduced to Google. ChatGPT Search opens up a new field of SEO application (similar to Perplexity), ensuring maximum visibility of your brand and content within this tool’s synthetic responses. This includes highlighting web sources as well as showcasing and "infusing" your content into the AI-generated responses.

ChatGPT Search Has Been Available Since November 1, 2024

ChatGPT Search has been accessible to ChatGPT premium subscribers since November 2024. This new search engine offers synthetic search results drawn from various sources, including news, unlike ChatGPT, which was based on a dataset from 2023.

How Does the ChatGPT Search Engine Work? SEO Search GPT, a New Expertise

ChatGPT Search is available to ChatGPT subscribers, allowing them to perform "web" searches directly within ChatGPT and providing a response interface noticeably different from Google's. The responses provided by SearchGPT are written and formulated in natural language. Responses are synthetic, generated from its LLM and information sourced from Bing’s index. The textual or multimedia response is a fully formulated synthetic reply.

SearchGPT functions as a search engine powered by a language model (LLM) capable of generating responses based on user queries. When a search is performed, the model generates secondary queries to collect data from external sources (web or plugins). It analyzes this data, extracts relevant information, and generates a synthetic response by prioritizing content deemed most useful.

SearchGPT is currently potentially more vulnerable to manipulations than Google...

What Do the Results Look Like? Observations

- SearchGPT provides written responses, functioning as an answer engine. Sources are cited both within and at the end of the response. The sources can be visited but are not the core focus of the response.

- For the same query, on the same logged-in account, the response may vary with each request, even when using the same IP.

- Sources appearing in SearchGPT results may differ significantly from those in Google or Bing.

- In visually oriented topics such as travel, images may appear, similar to Google. The image sources shown in results are distinct from the web sources mentioned.

For now, SearchGPT results do not display advertisements.

What Relevance Criteria Does SearchGPT Prioritize?

To provide accurate and relevant responses, ChatGPT Search would base itself on a meticulous evaluation of the authority and relevance of sources. Among the key observed criteria, content quality is fundamental: only clear, well-structured, and information-rich documents would be favored. Additionally, source reliability plays a critical role: ChatGPT prioritizes sites recognized for their expertise, transparency, and reputation in a given field. However, weaknesses in these sources are already evident. While public and recognized sources, like news sites, are valued by SearchGPT, not all topics lend themselves to this standard, leading to the use of various sources.

Many cases of manipulation and misinformation have been reported worldwide.

Backlinks appear to be less important than in Google’s algorithm, but citations seem highly significant, with or without hyperlinks. SearchGPT provides synthetic responses associated with sources. The sources indicate the origin of the synthetic response, meaning the content from these sources generates the summary.

How to Ensure SearchGPT Indexes Your Website? SearchGPT Bots: OAI Searchbot, ChatGPT-User, GPTbot

OAI-SearchBot is designed for search purposes. It is used to create links to websites and make them appear in ChatGPT’s search results. It is not used to crawl content for training OpenAI’s generative AI models. To have your site appear in search results, it is recommended to allow OAI-SearchBot in your site’s robots.txt file.

ChatGPT-User is related to user actions in ChatGPT and Custom GPTs. When users ask ChatGPT or a Custom GPT a question, it may visit a webpage to help provide an answer and include a link to the source in its response. ChatGPT users can also interact with external applications via GPT Actions. ChatGPT-User determines which sites these user requests can access. It does not automatically crawl the web or collect content for generative AI training.

GPTBot is used to make OpenAI’s foundational generative AI models more useful and safer. It is designed to crawl content that may be used for generative AI model training. Blocking GPTBot prevents a site’s content from being used to train OpenAI’s foundational generative models.

Using a robots.txt file allows you to manage these bots’ access to your site’s content.

SearchGPT Uses Bing’s Index

Although SearchGPT leverages Bing’s index, it does not use the same ranking criteria. Ranking well in Bing does not guarantee a high ranking in SearchGPT. However, Bing’s indexing appears necessary. Using Bing’s webmaster tools (Bing Webmaster Tools) allows you to monitor your content’s indexation within Bing’s index. Plugins like Bing’s IndexNow enable real-time URL indexation with Bing (and Yandex).

How to Influence ChatGPT and ChatGPT Search Results? ChatGPT SEO, Generative Engine Optimization, SEO LLM

Influencing the results of ChatGPT and ChatGPT Search requires an innovative SEO strategy called Generative Engine Optimization (GEO), which focuses on the specifics of large language models (LLMs).

SEO, GEO, or LLM SEO strategies enable two types of actions:

- Disseminating information in ChatGPT to influence the generated content.

- Spreading information within SearchGPT to appear in sources. The provided content can mention your brand or products in its synthesized responses. Cited and associated sources refer to your site or websites mentioning you, with or without hyperlinks.

The SEO actions required to distribute your content differ from those used in traditional SEO for Google. While the techniques fall under SEO, they are inherently different and distinct. The concept of citation, often discussed in Google SEO without a clear understanding of its impact, is paramount in LLM SEO.

Would you like to disseminate your information in ChatGPT or SearchGPT (or Perplexity)? Contact us!